Service Offering - Effective Demand Management and Customer Relationship Management Approaches

Not seeing the woods for the trees is a key failing in demand management, whether this is within distribution centre contexts or factory contexts. Making CRM and demand management work for the business is the goal of this service offering.

Deliverables :

• Assessment of the compliance between actual CRM and demand management approaches with best practice models. This includes:
  • Order promising mechanisms,
• Deriving value from EIS/Data warehouse, for demand aggregation, trend analysis and forecast development,
• Distribution centre replenishment behaviours,
• Linkage mechanisms to S&OP.,
• Supply agreement development for large customers,
• Customer service review processes,
• Annual customer satisfaction surveys,
• KPI’s and measures of value,
• Organization design and development.
• Technology recommendations related to enhancing value from deployed demand management and CRM systems.

Typical Duration : (contingent on operating unit complexity, system capability and robustness of the current process)

Typical Sponsor

• Senior Director Customer Service or Supply Chain.
• Site Director, Supply Chain, Customer Service Manager or General Manager.